When Austria Post were looking for a way to celebrate UEFA Euro 2008, it was no surprise they chose to produce a commemorative stamp featuring the dream goal scored scored against Sweden in 1997 by Andi Herzog. What would be surprising to many was that Austria Post chose New Zealand based Outer Aspect’s world leading MotionStamp technology to produce the stamp.

Outer Aspect was identified and selected by Erich Haas, Director of the Philatelic Department for Austria Post who described Outer Aspect as, “the most advanced technical partner who can offer us MotionStamp technology according to the state of the art”.

MotionStamp technology enables movement to be embedded in the stamp. This means the viewer can experience images with movie like qualities. The Andi Herzog stamp is the most complex and sophisticated stamp Outer Aspect has ever made. It incorporates 3 seconds of video footage, the highest ever put within a MotionStamp.

Jonathan Moon, Outer Aspects Company Director stated “preparation for these stamps required a large amount of video editing which is entirely new for the philatelic community. The unique video editing technique incorporates a special picture within picture effect”.

The stamp incorporates other firsts for MotionStamp technology. It is the largest MotionStamp ever produced measuring 6.5cm by 4.7cm and with a nominal value of 5.45 Euro it is the highest face value stamp ever produced.

Outer Aspect also produced an exclusive picture postcard using their own MotionPrint technology to match the special-issue stamp. This postcard also features the record-breaking international player.

Andi Herzog said after the stamp launch " I am very proud to have scored one of the most important goals in Austrian football, and that it has been reproduced on this wonderful initiative stamp by Austria Post".

Source: Outer Aspect

Euro 2008: Austrian 'video stamp' is most expensive ever
A pioneering three second "video stamp" has been released to mark the Euro 2008 football championships.
By Matthew Moore10:50AM BST 27 May 2008

The clip, showing striker Andri Herzog scoring for Austria in 1997, is believed to be the most technologically sophisticated and expensive stamp ever made.
Forty-eight frames from the original television footage of Herzog’s goal have been run together using a technology called lenticular printing.

This involves "interlacing" the still images by slicing them into strips and then combining them into a single image.
The single interlaced image is then covered with see-through plastic composed of many "lenticular" lenses.

By slowly changing the angle at which the stamp is viewed, Herzog can be seen kicking the ball into the back of Sweden's net in a World Cup qualifier, handing Austria a victory that took them to the finals in France the following year.
This year's European Championships are being co-hosted by Austria and Switzerland, and the commemorative stamp has been produced by the Austrian post office.
The technology has been around for many years, but most lenticular images are composed of just two or three stills.
This commemorative stamp is believed to be the most complicated ever made, creating the illusion of video-quality footage.
But given the stamp’s size - 6.5cm by 4.7cm (2.6in by 1.9in) - and cost - 5.45 Euros (£4.34) - it is unlikely to appear on any postcards sent back to Britain from Austria this summer.
Most are expected to be bought by collectors. The stamp, and an accompanying lenticular postcard, are available from the Austrian Post website.

Source: The Telegraph